4675 N State RD 26 Janesville, WI 53546

Customer Testimonials for Icon Motors LLC

Highlights from our reviews are shared below. All reviews can be viewed on the respective review sites.

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Jay L.
May 7, 2026
We contacted Sarah about the vehicle we were interested in. She answered our questions and even shot us a quick video of the vehicle. When we went to the Icon Motors we received a very friendly greeting by everyone there We were able to test drive the car and look everything over without any pressure from Sales people We sat down discussed the deal and purchased the car with no gimmicks no pressure for any add ons It was a absolutely fantastic car purchase If you want to be treated like a friend go see The crew at Icon Motors
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Pete M.
May 7, 2026
HIghly recommend!! Logan and Sara do a fantastic job and sold me a wonderful car, made it easy, it was as advertised and great communication and service, great people!
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Osiel A.
May 6, 2026
Just purchased my second truck from Icon Motors. Great experience
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Salih D. R. E.
Apr 29, 2026
Awesome car selection, it’s fun to just look through all of the fine car selection. Had two of our vehicles serviced and we received high quality service and really good customer care. Rare fine!
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Sophia M.
Apr 19, 2026
I had a really great experience here. Sarah helped me was super nice, patient, and made everything feel easy. She took the time to answer my questions and didn’t make me feel rushed at all. I really appreciate her kindness—she made the whole visit way better
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BeAtZ4 E.
Apr 15, 2026
Sarah was great got my car quick and easy highly recommend her
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Alais F.
Apr 6, 2026
We had such a great experience purchasing our vehicle from Icon Motors. We spent three days looking at options all over Madison, Milwaukee and surrounding communities, and ended up purchasing a Subaru from Icon Motors. The staff was very friendly and helpful while talking through the vehicles and we found the whole experience great. Highly recommend!
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Mason K.
Apr 5, 2026
Everything went smooth, people were nice, price was right. Bonus: dog was cute
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Milanna H.
Mar 23, 2026
Icon Motors is such a friendly dealership that is very insightful & ensures they make their customers feel personally cared for by the staff- especially by Sarah! We came from out of state to buy our truck & I can say that Sarah & the team were absolutely amazing with answering all of our questions & concerns throughout the process. Sarah made the process so smooth sailing & quick, I’d highly recommend going to shop around at Icon Motors!! :)
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Sam A.
Mar 23, 2026
Bought many cars from them, previously when they are located in Madison. Very friendly, fast process, detailed and washed car. Very excited, definitely will be repeat customer! Great prices! Very happy with experience!
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Yoshi
Mar 2, 2026
very fast, straight forward and cool service i definitely recommend theses guys i got my first car from them and i love it
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TheMaskGam3r
Feb 21, 2026
If I could give a better rating, I would say 10 out of 10 would recommend Really nice, really friendly. They give me a pretty good discount on a used vehicle due to how the steering wheel was all messed up I would say super friendly super nice really easy to communicate with. Sarah and Logan knows and are really good at doing their jobs
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Lesley W.
Feb 20, 2026
Very nice company and I really like Sarah and her team and their cute little dog as well as their car in the way back. It's so cute!
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Brad R.
Feb 10, 2026
Purchased a Mustang from Icon motors. I had the car inspected by a dealership and it passed with flying colors. Icon Motors was amazing at communicating and made sure I got a good deal. Thanks guys.
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Derek Z.
Aug 24, 2025
I had an EXCELLENT experience buying a car here! Living a few hours away, I asked if they could send a couple extra photos of the car before driving down to see it. They sent me a FULL walkthrough video of the entire car! Even put it on the lift and sent a video from underneath! Each staff member was friendly and helpful throughout the entire process. Far from a "we just want to make a sale" dealership. I would check with them again when buying a car in the future.
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S C.
Jun 28, 2025
Ezekiel is an incredible young man helpful, knowledgeable and kind. We purchased a Jeep 2018 arrived 9:45 test drove and purchased! Start to finish 2 hours 30 min. On our way back to Baraboo! Thank you Ezekiel, Moses and Sarah for this wonderful buying experience. God bless you all❣️
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Shane F.
May 14, 2025
This place is all around legit.Best decision on buying Check em out and don't forget to pet the little doggy. Awesome Job Icon!!
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James C.
Feb 10, 2025
Icon Motors was great in helping us find a great used car for our kid. From the moment we arrived until we drove off the lot, everyone made sure our questions were answered and we understood what we were purchasing. The car runs great and the communication has been awesome. Definitely will consider purchasing from them in the future.
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Kyle T.
Dec 9, 2024
It was my first time at the shop and everyone was so nice. The workers showed nothing but professionalism and hard work. My issue was fixed very quickly and a whole break down of what the issue was and why this could happen was given to me. I highly recommend Icon Motors to anyone looking for a mechanic or a used car.
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Alfredo B.
Nov 19, 2024
If you looking for a good deal this is the place you have to go and on top of that the service is amazing logan and chris are really amazing and they have really quality cars this is the one i got from them and i live it
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Kevyn P.
Sep 24, 2024
I’ve partnered with icon 3x to purchase different vehicles. I’ve had a wonderful experience with the salesperson Josh Hauger. Josh was very open and honest and very knowledgeable. I believe that’s a very important factor in being a great salesman!
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Noah 3.
Sep 11, 2024
I had the most amazing experience shopping here… I’ve bought 3 other vehicles at other dealerships in the past and I’ve always felt pressured and left feeling like I got screwed over… I’m happy to say that that was not the case at icon motors… the first vehicle I test drove I bought and a check engine light came on… I immediately returned and told them about it and not only did they give me a variety of reasonable and more than fair options to rectify the situation, they also threw in a free warranty for the trouble… while they did offer to, and with no hassle, fix the vehicle (which just ended up being a couple sensors) the owner insisted I take a sedan for a test drive and I immediately fell in love with it.. it ended up being a little cheaper than what I was originally going to purchase and they happily refunded the difference… the cars on the lot are all nicer vehicles that I felt were either priced well and at the least fair... staff was friendly and knowledgeable and eager to answer all my questions but I never felt they were being the stereotypical “pushy car salesman” and I can’t stress that enough. I would recommend icon motors to anyone!! If you’re looking for great service and an all around amazing car buying experience this is the place to go!!! Thank you guys so much fr this car is amazing!
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Ivana H.
Aug 6, 2024
The crew at Icon Motors were my guardian angels. I was three hours from home and three hours from my destination when I started experiencing oil problems. I was bounced around a bit by other establishments and was told that they didn’t have the right tools to work on my Porsche. I was alone in a place where I didn’t know a soul and I was terrified I would be stranded. The team at Icon slotted me into their busy schedule and fixed my oil problem. Not only that, but they saw a different issue that could have also been dangerous and fixed that as well. I can’t thank Logan, Chris, and team enough for saving me and making me feel safe in a precarious situation. I highly recommend Icon Motors for your car needs whether planned or a surprise. They have incredible automotive knowledge, the right tools to work on an array of car brands, and amazing customer service. Thank you doesn’t even begin to describe how grateful I am to them!
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Bob W.
Jun 23, 2024
I bought a 2015 Ram 1500. I have had it over a week and am very happy with it. There were a couple things I wanted done and they completed them. The truck is a great value for the price. The purchace was very fast and easy.
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Nicolas
Apr 18, 2024
Josh Hauger was the salesman who sold me my car he had Very fast, good and friendly service at this dealership, will be coming back and recommending this dealer.
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Todd W.
Mar 17, 2024
I have to say buying a car at Icon was simply pleasant. Everyone we worked with were extremely helpful and knowledgeable. Any questions / problems we had were answered and taken care of right away.
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Willie M.
Mar 14, 2024
After months of researching for my range rover and going to different dealerships seeking the one that has the features that I wanted I visited icon motors in Janesville Wisconsin and was met with the most knowledgeable salesman during the search for my vehicle. He was quick to answer all of my questions and help with all of my needs to purchasing my new vehicle. He introduced me to the finance people so that we could close the sale. Thanks to Demitria and Josh my search for the vehicle is completed thanks to them. My driveway is the envy in my neighborhood. Thank you icon motors for all your help.
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Ben C.
Jan 6, 2024
This is NOT a "nice people, good to deal with" blah, blah, blah review. This is 100% accurate, and unimbellished. We went to Icon Motors by accident. We were looking for a truck, and had an appointment at another dealership to test drive one. We missed the turn for that dealer, and happened to see Icon when we were turning around. Literally the only reason we went there, it happens to be were we turned. That said, I have never had a better buying experience at any dealership I've been to in the past 40 years. From the zero pressure sales approach, the professionalism, knowledge, and graciousness of everyone we encountered, we could not have been more pleased. We left Icon motors with a gently used car and definitely a little "too good to be true?!" In us, but sometimes things are just really that good. There were a couple minor issues with the vehicle that would require a follow up visit to address. They called the next day with an appointment to correct them. Before I got there a new issue arose. They dealt with all the issues without hesitation. These are not used car salesmen. These are good people who happen to sell cars. If you're in the market for a vehicle and you fail to at least visit Icon Motors before you buy elsewhere, you owe yourself an apology. Maybe I'll see you there when we go to buy our next one.
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Lance D.
Jan 6, 2024
Had a great experience with Icon Motors. Demitria was a wonderful sales consultant. Demitria and Icon Motors went above and beyond to make sure my buying experience was a great one! This dealership went out of their way to make sure I was satisfied with the vehicle I was purchasing. Demitria was able to get an alignment and floor mats for my Corolla, per my request. Demitria was also able to secure a better APR rate on my auto loan. Overall great dealer. You will not be disappointed. Not all dealers will go above and beyond like Icon motors!
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Nasr O.
Nov 25, 2023
I bought a high mileage car , until now no engine problems. Good management and employees. Next time I will buy my car from Icon Motor again, and again.
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★★★★★
44 Testimonials
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