Testimonials at Icon Motors LLC, Janesville, WI, 608-563-0038

★

Veronica T.

Jun 18, 2026

“

We were looking for a budget friendly vehicle with lots of longevity left. We found a Chevy 2500 and took it on a test drive. Upon our return we decided it was exactly what we were looking for! Sarah made it easy, answered any questions we had and most of all, gave us a comfortable, informative & non pushy family feel deal! Staff were kind and knowledgeable, we'll be back when adding another vehicle to our family!

★

Callum N.

Jun 12, 2026

“

We bought a great car at Icon. Sarah, Logan and the team took good care of us. Even when there was a small issue with the car they made it right. Really happy with the car.

★

Mike A.

Jun 10, 2026

“

Purchased a used Jeep Compass in great condition at a really decent price. The Jeep is super clean, runs excellent, and the people at Icon are very friendly and easy to deal with. Special shout-out to Sarah who went out of her way to answer any questions and made me feel very welcome:) I highly recommend!

★

Dinked

Jun 9, 2026

“

Very easy to work with. quick and easy to buy. BMW is in great shape!

★

Richard W.

May 30, 2026

“

Great poeple. Very helpful.

★

Arthur F.

May 15, 2026

“

If your looking for a new car, stop looking and come here. Logan was very helpful finding us the perfect car for our family! The experience was effortless and seamless. The vehicle is of good quality.New tires, detailed washed fluids topped off everything you would expect from a new car.

★

Jay L.

May 7, 2026

“

We contacted Sarah about the vehicle we were interested in. She answered our questions and even shot us a quick video of the vehicle. When we went to the Icon Motors we received a very friendly greeting by everyone there We were able to test drive the car and look everything over without any pressure from Sales people We sat down discussed the deal and purchased the car with no gimmicks no pressure for any add ons It was a absolutely fantastic car purchase If you want to be treated like a friend go see The crew at Icon Motors

★

Pete M.

May 7, 2026

“

HIghly recommend!! Logan and Sara do a fantastic job and sold me a wonderful car, made it easy, it was as advertised and great communication and service, great people!

★

Osiel A.

May 6, 2026

“

Just purchased my second truck from Icon Motors. Great experience

★

Salih D. R. E.

Apr 29, 2026

“

Awesome car selection, it’s fun to just look through all of the fine car selection. Had two of our vehicles serviced and we received high quality service and really good customer care. Rare fine!

★

Sophia M.

Apr 19, 2026

“

I had a really great experience here. Sarah helped me was super nice, patient, and made everything feel easy. She took the time to answer my questions and didn’t make me feel rushed at all. I really appreciate her kindness—she made the whole visit way better

★

BeAtZ4 E.

Apr 15, 2026

“

Sarah was great got my car quick and easy highly recommend her

★

Alais F.

Apr 6, 2026

“

We had such a great experience purchasing our vehicle from Icon Motors. We spent three days looking at options all over Madison, Milwaukee and surrounding communities, and ended up purchasing a Subaru from Icon Motors. The staff was very friendly and helpful while talking through the vehicles and we found the whole experience great. Highly recommend!

★

Mason K.

Apr 5, 2026

“

Everything went smooth, people were nice, price was right. Bonus: dog was cute

★

Milanna H.

Mar 23, 2026

“

Icon Motors is such a friendly dealership that is very insightful & ensures they make their customers feel personally cared for by the staff- especially by Sarah! We came from out of state to buy our truck & I can say that Sarah & the team were absolutely amazing with answering all of our questions & concerns throughout the process. Sarah made the process so smooth sailing & quick, I’d highly recommend going to shop around at Icon Motors!! :)

★

Sam A.

Mar 23, 2026

“

Bought many cars from them, previously when they are located in Madison. Very friendly, fast process, detailed and washed car. Very excited, definitely will be repeat customer! Great prices! Very happy with experience!

★

Yoshi

Mar 2, 2026

“

very fast, straight forward and cool service i definitely recommend theses guys i got my first car from them and i love it

★

TheMaskGam3r

Feb 21, 2026

“

If I could give a better rating, I would say 10 out of 10 would recommend Really nice, really friendly. They give me a pretty good discount on a used vehicle due to how the steering wheel was all messed up I would say super friendly super nice really easy to communicate with. Sarah and Logan knows and are really good at doing their jobs

★

Lesley W.

Feb 20, 2026

“

Very nice company and I really like Sarah and her team and their cute little dog as well as their car in the way back. It's so cute!

★

Brad R.

Feb 10, 2026

“

Purchased a Mustang from Icon motors. I had the car inspected by a dealership and it passed with flying colors. Icon Motors was amazing at communicating and made sure I got a good deal. Thanks guys.

★

Derek Z.

Aug 24, 2025

“

I had an EXCELLENT experience buying a car here! Living a few hours away, I asked if they could send a couple extra photos of the car before driving down to see it. They sent me a FULL walkthrough video of the entire car! Even put it on the lift and sent a video from underneath! Each staff member was friendly and helpful throughout the entire process. Far from a "we just want to make a sale" dealership. I would check with them again when buying a car in the future.

★

S C.

Jun 28, 2025

“

Ezekiel is an incredible young man helpful, knowledgeable and kind. We purchased a Jeep 2018 arrived 9:45 test drove and purchased! Start to finish 2 hours 30 min. On our way back to Baraboo! Thank you Ezekiel, Moses and Sarah for this wonderful buying experience. God bless you all❣️

★

Shane F.

May 14, 2025

“

This place is all around legit.Best decision on buying Check em out and don't forget to pet the little doggy. Awesome Job Icon!!

★

James C.

Feb 10, 2025

“

Icon Motors was great in helping us find a great used car for our kid. From the moment we arrived until we drove off the lot, everyone made sure our questions were answered and we understood what we were purchasing. The car runs great and the communication has been awesome. Definitely will consider purchasing from them in the future.

★

Kyle T.

Dec 9, 2024

“

It was my first time at the shop and everyone was so nice. The workers showed nothing but professionalism and hard work. My issue was fixed very quickly and a whole break down of what the issue was and why this could happen was given to me. I highly recommend Icon Motors to anyone looking for a mechanic or a used car.

★

Alfredo B.

Nov 19, 2024

“

If you looking for a good deal this is the place you have to go and on top of that the service is amazing logan and chris are really amazing and they have really quality cars this is the one i got from them and i live it

★

Kevyn P.

Sep 24, 2024

“

I’ve partnered with icon 3x to purchase different vehicles. I’ve had a wonderful experience with the salesperson Josh Hauger. Josh was very open and honest and very knowledgeable. I believe that’s a very important factor in being a great salesman!

★

Noah 3.

Sep 11, 2024

“

I had the most amazing experience shopping here… I’ve bought 3 other vehicles at other dealerships in the past and I’ve always felt pressured and left feeling like I got screwed over… I’m happy to say that that was not the case at icon motors… the first vehicle I test drove I bought and a check engine light came on… I immediately returned and told them about it and not only did they give me a variety of reasonable and more than fair options to rectify the situation, they also threw in a free warranty for the trouble… while they did offer to, and with no hassle, fix the vehicle (which just ended up being a couple sensors) the owner insisted I take a sedan for a test drive and I immediately fell in love with it.. it ended up being a little cheaper than what I was originally going to purchase and they happily refunded the difference… the cars on the lot are all nicer vehicles that I felt were either priced well and at the least fair... staff was friendly and knowledgeable and eager to answer all my questions but I never felt they were being the stereotypical “pushy car salesman” and I can’t stress that enough. I would recommend icon motors to anyone!! If you’re looking for great service and an all around amazing car buying experience this is the place to go!!! Thank you guys so much fr this car is amazing!

★

Ivana H.

Aug 6, 2024

“

The crew at Icon Motors were my guardian angels. I was three hours from home and three hours from my destination when I started experiencing oil problems. I was bounced around a bit by other establishments and was told that they didn’t have the right tools to work on my Porsche. I was alone in a place where I didn’t know a soul and I was terrified I would be stranded. The team at Icon slotted me into their busy schedule and fixed my oil problem. Not only that, but they saw a different issue that could have also been dangerous and fixed that as well. I can’t thank Logan, Chris, and team enough for saving me and making me feel safe in a precarious situation. I highly recommend Icon Motors for your car needs whether planned or a surprise. They have incredible automotive knowledge, the right tools to work on an array of car brands, and amazing customer service. Thank you doesn’t even begin to describe how grateful I am to them!

★

Bob W.

Jun 23, 2024

“

I bought a 2015 Ram 1500. I have had it over a week and am very happy with it. There were a couple things I wanted done and they completed them. The truck is a great value for the price. The purchace was very fast and easy.

Customer Testimonials for Icon Motors LLC